![]() ![]() I always wanted to become a fiction writer, but life took me to marketing, which I think is not too far away in terms of writing and creativity. We're gonna be discussing one of my favorite topics: storytelling. Welcome back, Gastón! You’ll need very little introduction for our regular readers, but for any newcomers, maybe you could tell us a little bit about who you are, what we'll be talking about today, and why it's so important. (re)Introducing Gastón Tourn – CMO and storyteller He has since moved on to a new role as CMO of Curio). (Editors note: at the time of recording, Gastón was the CMO of Appear Here. ![]() Originally an episode of CMO Convo, now available in written form below. This time, we're taking a look at what should be two of the main goals of your storytelling: defamiliarizing your audience ( ostranenie), and maintaining a consistent story they can engage with ( willing suspension of disbelief). In each edition, we'll be breaking down the most important techniques in literary storytelling, along with plenty of examples of them in action in modern marketing, with advice on how you too can do the same. That's we sat down with Gastón for a new series: Story Masters. These storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling? As a CMO you're tasked with telling your brand's story, your customers', your co-workers', and even your own.īut when it comes to great storytelling techniques, are marketing books the place to go? Definitely not, according to Gastón Tourn, CMO of Curio, who believes that we should be looking to the techniques of great literary figures for advice. Stories are at the very heart of marketing. ![]()
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